Steve Cole, the Sales Manager at Ourisman Honda of Laurel in Laurel, Maryland talks with EconTalk host Russ Roberts about the strange world of new car pricing. They talk about dealer markup, the role of information and the internet in bringing prices down, why haggling persists, how sales people are compensated, and the gray areas of buyer and seller integrity.
Readings and Links related to this podcast
Comments and Sharing
CATEGORIES: Industry Interviews: Individuals at Work (31) , Information and Technology (78) , Marketing, Management, Strategy, and Leadership (32) , Steve Cole (1)
TWITTER: Follow Russ Roberts @EconTalker